Another phase of the iPad video saga has begun with Brightcove's announcement that HTML5 is now supported by their online video platform. This vastly simplifies video and advertisement publishing for Brightcove's 1,000-plus clients who are interested in entering the iPad arena. The company will continue to support Adobe Flash.
Brightcove chairman and CEO Jeremy Allaire stated, "Our customers want to be able to deliver their video content to every screen without sacrificing the quality, interactivity and monetization capabilities they have come to expect from the Brightcove platform. The Brightcove Experience for HTML5 fills the gap between the current playback capabilities of the emerging standard and what our customers need to operate successful online video businesses."