Redbox announces new on demand service, coming soon to Apple TV

Redbox On Demand

Redbox has announced a new on demand streaming service which is coming to Apple TV "in the coming weeks," according to Redbox On Demand is different from the company's subscription service Redbox Instant. Speaking to Variety, Redbox CEO Galen Smith described the new service as a "natural extension” of the company's rental kiosks. Customers can rent movies and television shows from $1.99 to $3.99 and purchase digital copies for $9.99.

“Redbox customers have asked, and today we’re delivering an On Demand option that offers them the best of both the physical and digital worlds,” said Galen Smith, CEO of Redbox. “Redbox provides our customers with choice – the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees.”

Smith added that Redbox On Demand is just another option to the fast growing market of on demand streaming services, and that it allows Redbox to expand its library of hit movies and TV shows. The service will include content from all the major studios, including Warner Bros., Paramount Pictures, Lionsgate, Sony Pictures Entertainment, 20th Century Fox and Universal Pictures. Disney, who just announced its deal to purchase most of 21st Century Fox including Hulu, has not secured a deal with Redbox On Demand.

Redbox On Demand will be available on the Redbox website, the Redbox app for Android and iOS-enabled devices, as well as Apple TV, Chromecast, LG and Samsung Smart TVs, and Roku.

The iOS app is available now for free on the App Store. The Apple TV app will be available soon, but you can currently use Airplay to watch rented or purchased Redbox movies.


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