Apple acquires Shazam music recognition app


First reported as a rumor by TechCrunch, Apple has officially confirmed with 9to5Mac that it is buying the British software company Shazam Entertainment Ltd..

"We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms."

Shazam is the developer of the popular recognition app that can identify music, movies and television shows based on short clips. The music recognition feature was integrated into Siri in iOS 8. iPhone and iPad users can use Shazam on their devices by asking Siri to identify any playing song. The acquisition will most likely see Shazam technology integrated deeper into Apple's software in iOS 12 or later.

The Shazam app has been downloaded over more than 1 billion times, and users have performed more than 30 billion music, movie and television inquiries. Shazam is also integrated into other popular apps like Snapchat, and it sends traffic to other music apps like Spotify and Apple Music. Third-party music services also pay Shazam a small service fee whenever the app provides clicks that convert to paid downloads.

Apple did not announced its plans for other Shazam clients, such as the Android app.

The deal is estimated to be around $400 million.


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