UPDATE #2: Apple released design guidelines for third-party Apple Watch bands on May 5, 2015. The Made for Apple Watch program is a lot like Apple's Made for iOS program which governs how manufactures create accessories for iOS devices. This means Apple-approved third-party bands will be available for the Apple Watch very soon.
There will be six Apple-created bands available for the Apple Watch at launch. The smartwatch will also be available in three different collections: Apple Watch, Apple Watch Sport and Apple Watch Edition, so you'll have a lot of different combinations to choose from.
UPDATE: Here's all the band styles that will be available for the Apple Watch:
Sports Bands:
White
Black
Blue
Green
Pink
Classic Buckle
Black
Midnight Blue
Milanese Loop
Modern Buckle:
Soft Pink
Brown
Blue
Bright Red
Rose Gray
Leather Loop
Stone
Bright Blue
Brown
Link Bracelet
Stainless Steel
Space Black Stainless Steel
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