Netflix has begun rolling out a Siri-like recommendation engine to PlayStation 3 consoles in an effort to make choosing the right movie easier. The new Netflix guide dubbed "Max," utilizes a person's viewing history, how they rated other films, and how long they have watched certain films to make suggestions. Users can aid Max by participating in "games", like rating films using Netflix's familiar five star scale, or picking from odd categories like "Tortured Geniuses". Users can also play the "Celebrity Mood" game where Max suggests two polar opposite actors. The user selects what actor or actress they are in the mood to watch, and Max suggests a TV show or film starring that person.
Once Max makes a viewing suggestion, users have the ability to ask for a new movie, listen to Max's "30-Second Pitch," or watch the movie Max has chosen. You can see from the video above, that Max just seems like an annoying new way to spend hours surfing Netflix's movie database. However, Netflix believes its new algorithm will be able to read your mind, and pick the movies you actually want to see. The best sounding part about Max is that he eventually gets buried at the bottom of your screen if you do not use him.
VP of Product Innovation, Todd Yellin said: "If Max performs at the level he promises, we’ll expand his repertoire and make him available on other devices in the future, likely the iPad next."
Max is currently only available in the U.S..