Adaptive Audio and Other Big Changes Coming to Marvel Unlimited iOS App

Marvel Entertainment is making some pretty big changes to its Marvel Unlimited app for iOS devices. The new version of the app will feature smoother panel transitions, adaptive audio and "DVD-style extras," according to CNET. Adaptive audio adds movie-like soundtracks and sound effects to Marvel's digital comics. The background score not only changes from panel to panel, but it also adapts to a reader's speed. Marvel is currently testing the new feature on its current Captain America: The Winter Soldier story arc.

Marvel Smart Soundtrack

Kristin Vincent, Marvel's vice president of digital products, said the smart audio feature will be added to more comics in the future, after they get enough feedback from fans.

"I think we have the best fans in the world, and the most vocal fans in the world. We're always watching the metrics," Vincent explained to CNET. "We look for what people are sharing in the social space. We're very in tune with our fans, or at least try to be, and move where they move."

Users who prefer a more traditional comic reading experience will be able to disable the adaptive audio in the app's Option panel.

Marvel will also be extending its augmented reality videos to its digital subscribers. The Marvel AR videos were previously only available to fans who bought printed editions. The videos contain behind-the-scene footage and interviews with the comic book creators such as writers and artists.

Marvel Unlimited is a subscription based service where users have unlimited access to digital comics for $9.99 per month, or $69.99 per year. Marvel has also dropped the price of the first month to only $0.99 to entice new readers to test out its new improvements.

The app is free to download from Apple App Store. It is compatible with all devices running iOS 6.1 or later, and it is optimized for iOS 7.

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